This year’s online annual report provides vital information up front on the homepage, with elements such as their strategy, purpose-led nature and their new ESG strategy being communicated instantly. This content is initially high level, but as with all essential content, is delved deeper into on further child pages and also woven into the entire website due to its importance in all that they do.
All of the key information that needed to be communicated this year has been presented in a user-friendly and understandable way. The dedicated ESG section in particular is presented within a diagram, which explains their framework and how they plan to move forward in a clear manner. Their strategy is explained using strategy-in-action examples, allowing all users to understand how this is working in a live environment and is further supported with an explanation of key milestones and successes.
As always, the report showcases their ever-growing pipeline and detailed information on their key products for users to see their growth and current offering, further evidencing their strength.
Design elements really bring their strong story to life, using colour coding, iconography, graphics and key imagery to enhance the user experience.VIEW THE REPORT